Posts Tagged ‘Start With Why’
Authenticity: Connecting Between Words
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. So, AI is not you. We still need to connect to demonstrate we are the real thing. In the quest for authenticity, we get some questionable results. “Reality” television. Cringe-worthy tweets of inner thoughts and feelings. Photos of our dinner! Do…
Read MoreResist the Urge to Overshare
Ever thought “Why is she telling me this?” “Why am I listening?” “I want the last 10 minutes of my life back.” My client was at a conference. She introduced herself to the woman sitting next to her – – and the floodgates opened. The woman started talking about her hip! And her surgery. And…
Read MoreWhat's Your "Why" Story?
If you are speaking about what you do for more than five minutes, an important story to include tells WHY you are doing what you are doing, or selling what you are selling. What is it that lights your fire? Where does your juice come from? What’s at the HEART of your business? People want…
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