It's Your Birthday — Take Stock!

I haven’t always loved my birthday. When I was 5 years old, the cruel Chicago winter got in my way. The Mayor issued a traveler’s advisory and my party was canceled. The next February, the same thing happened. My mom suggested a half-birthday party in August – in the yard – with Japanese lanterns. It…

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Your Speech Coach Says: Always The Student

In your marketing speech, you “lead with the need” of your audience. You point out the pain, need or problem they are facing – for which your product or service is the solution. And then you tell them your solution. What words do you use in your message to describe your product or service? Some…

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